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A PERSONALIZED APPROACH

Every service at ETCH is tailored to the individual. ETCH stylists are distinguished across three tiers. Stylist, Advanced and Master.

Pricing shown represents the starting investment for each service and may vary according to your artist, hair, and desired result. Your service and pricing will be thoughtfully established through consultation.

 

All services are à la carte. Pricing shown reflects the starting investment and may vary based on stylist, hair length, density, complexity and time required. 

STYLIST . ADVANCED . MASTER

Haircut Blow-dry

80+

A personalized haircut beginning with a shampoo and consultation, followed by a tailored cut, blow-dry ad finished style. Designed with your hair texture, lifestyle and desired result in mind.

Mens Haircut

55+

A tailored haircut beginning with a shampoo and consultation, followed by precision cutting and styling to complement your hair, personal style and desired finish.

Childrens Haircut (8 and under)

45+

A customized haircut for our guests 8 and under, including a shampoo, cut, blow-dry and finished style.

Bang Trim (New Clients)

15+

A precise refinement of the fringe to refresh its shape and maintain your desired length. Shampoo and styling are not included.

Neck Trim (New Clients)

15+

A detail-focused clean-up of the neckline and perimeter between haircut appointments. Shampoo and styling are not included.

Beard Trim (New Clients)

15+

A tailored beard refinement designed to restore shape, balance and a polished finish. Haircut and styling services are not included.

Braids

65+

Custom braiding tailored to your desired look, from refined details to more intricate styling. Pricing may vary based on complexity and time required.

Shampoo Blow-dry

55+

A professional shampoo and blow-dry customized to your hair texture and desired finish, from smooth and polished to soft, voluminous movement.

Shampoo Blow-dry with Curls

60+

A shampoo and blow-dry finished with hot-tool curls or waves, tailored to your desired shape, movement and finish.

Shampoo Blow-dry with Extensions

10+ Upcharge

Shampoo and blow-dry for extension guests, with additional time and care dedicated to proper cleansing, drying and finishing. Extension styling is an additional charge.

Silk Press

180+

A smoothing service designed for textured hair, beginning with a thorough shampoo and followed by blow-drying and thermal styling to create a sleek, polished finish while maintaining movement.

Hot tool Styling

40+

A finished style using professional hot tools to create curls, waves or a sleek finish. Does not include a shampoo or blow-dry.

UPDOS

80+

A customized special-occasion style designed around your desired look, hair texture and event. From softly structured to polished and sculptural, each style is tailored to the individual.

Bridal Trial

90+

A dedicated styling consultation and trial created to thoughtfully develop your wedding-day look. Together with your artist, you'll explore shape, texture and finishing details before your special day. Required before scheduling Bridal UPDO.

Bridal Updo

110+

A bespoke wedding-day style thoughtfully created around your hair, personal aesthetic and overall bridal vision. Finished with attention to detail for a polished, lasting result.

Root Retouch Color

97+

A customized color application focused on new growth to maintain your existing shade or provide gray coverage. Your stylist will formulate specifically for your natural level, existing color and desired result, creating a seamless transition from the root into the previously colored hair.

All Over Color

152+

A customized single-process color designed to enhance, deepen or transform your overall tone from roots through ends. Formulation is selected according to your existing color, hair history and desired result, with careful consideration given to tonal balance, dimension and the integrity of the hair.

Men's Color

75+

A customized color application designed for shorter hair lengths. Ideal for gray coverage, tonal refinement or enhancing the natural shade, with formulation and placement determined by the existing canvas and desired result.

Partial Highlight

145+

Strategically placed highlights designed to introduce brightness and dimension through the most visible areas of the hair, typically concentrating around the face, part and crown. Placement is customized to your haircut, natural movement and desired level of contrast for a dimension, intentional finish.

Full Highlight

182+

A comprehensive highlighting service that creates brightness and dimension throughout the hair. Ideal for an overall lighter appearance or refreshing existing highlights.

Color + Partial Highlight

237+

Combines customized base color with strategically placed highlights to create depth and brightness. Ideal for gray coverage with added dimension around the face and crown.

Color + Full Highlight

277+

Combines base color with full-head highlighting for a balanced, multidimensional result. Ideal for guests seeking gray coverage, rich color, and overall brightness.

Global Lightener + Toner

215+

An all-over lightening service followed by a customized toner to achieve a balanced, consistent blonde. Ideal for guests seeking uniform lightness from roots to ends.

Balayage (includes 1 toner)

270+

A customized lightening technique that creates soft, natural dimension and seamless transitions. Ideal for sun-kissed brightness, lived-in color, and a softer grow-out. Includes one toner to refine the final result.

Color Correction/Extensive Blonding Services

130+ per hour

A specialized service for correcting unwanted color, uneven tones, or achieving significant blonding transformations. Each service is customized to your hair's history, condition, and desired result. Consultation recommended.

AirTouch

285+

An advanced highlighting technique utilizing controlled airflow to create exceptionally soft blends and seamless dimension. Ideal for natural-looking brightness with minimal lines of demarcation and a graceful grow-out.

Add On Services

Toner

55+

A customized color service designed to neutralize unwanted tones, refine existing color, and enhance shine. Ideal for maintaining balanced blondes, rich brunettes, and vibrant color between appointments.

Root Smudge/Color Melt

60+

A specialized color-blending technique that softens the transition between your natural roots and existing color. Creates seamless dimension and a lived-in finish with a softer grow-out.

Bowliage

50+

A targeted lightening technique used to enhance brightness and refine existing blonde tones. Ideal for adding customized lightness and dimension during a color service.

Base Bump

50+

A subtle lightening service that gently lifts the natural root color to soften contrast and create a brighter, more blended appearance between highlights.

Hairline Foil Placement

95+

Strategically placed highlights around the hairline to brighten and frame the face. Ideal for refreshing existing highlights or adding a touch of brightness between full color appointments.

Perms

165+

A customized chemical texture service designed to create lasting curls, waves, movement, and volume. Through a professional consultation, your stylist evaluates your hair's texture, density, condition, and desired result to determine the appropriate wrapping technique and formulation. From soft, natural movement to more defined curl patterns, each service is thoughtfully tailored to complement your individual style while prioritizing the integrity of your hair.

Brazilian Blowout

325+

A professional smoothing treatment designed to eliminate frizz, enhance shine, and improve overall manageability while preserving the hair's natural movement and body. Utilizing Brazilian Blowout's signature smoothing technology, this customizable service creates a protective protein layer around the hair fiber to help combat humidity, reduce daily styling time, and deliver a smooth, polished finish. Ideal for all hair types and textures, with results lasting up to 12 weeks with proper aftercare.

Our treatment collection brings together advanced haircare technology and personalized professional expertise to address the unique needs of your hair and scalp. From restorative conditioning and bond repair to mineral removal and luminous shine, each experience is selected to enhance the health, integrity, and appearance of your hair.

All services are à la carte. Treatment appointments include an essential dry. For a complete, polished finish, professional blow-dry styling may be reserved separately.

KERASTASE 

Kérastase Treatment

55

A personalized luxury treatment designed to address the specific needs of your hair, from dehydration and weakened strands to dullness and compromised texture. Using professional Kérastase formulations selected by your stylist, this experience delivers targeted conditioning and restorative care to improve softness, manageability, and shine. Ideal for maintaining the integrity and beauty of your hair between salon visits.

K18 Treatment

45

An advanced molecular repair treatment formulated to address damage caused by chemical services, heat styling, and mechanical stress. Powered by K18's patented peptide technology, this treatment works within the hair's structure to help reconnect damaged polypeptide chains, improving strength, elasticity, and resilience. An ideal restorative service for hair experiencing breakage, fragility, or a loss of vitality.

Première Kérastase Treatment

50

An advanced restorative treatment designed to repair the effects of persistent hair damage caused by calcium buildup, chemical services, and everyday stressors. Featuring Kérastase's innovative dual-action technology, this luxurious treatment helps remove excess calcium while reconnecting weakened bonds within the hair fiber. Ideal for damaged, overprocessed, or brittle hair, Première restores strength, improves elasticity, and enhances softness and shine, leaving the hair feeling renewed, resilient, and beautifully revitalized.

Kérastase Chroma Gloss Treatment

20

A high-shine, color-enhancing treatment formulated to restore brilliance and smoothness to color-treated hair. Infused with lactic acid technology, this lightweight liquid treatment transforms into a luxurious conditioning formula that helps seal the hair's surface, reduce porosity, and enhance color reflection. Ideal for maintaining vibrant, polished color while improving softness and manageability.

Kérastase KSCAN Scalp Analysis Treatment

15

Discover a more personalized approach to scalp and hair health with Kérastase's advanced K-SCAN technology. Through high-resolution imaging and an in-depth scalp analysis, your stylist evaluates visible scalp conditions and hair concerns to identify your individual needs. This experience includes tailored professional recommendations and the opportunity to explore targeted topical formulations suited to your scalp.

Your $15 analysis fee is redeemable toward the purchase of recommended Kérastase products.

MILBON 

Milbon GOLD Vitalizing Dimension Treatment

100

An advanced restorative treatment designed to revitalize hair experiencing weakness, diminished elasticity, and a loss of natural movement. Developed with Milbon's sophisticated Japanese haircare technology, this luxurious treatment helps strengthen and replenish the hair fiber, improving suppleness, resilience, and manageability. Ideal for hair seeking renewed vitality, a fuller appearance, and a beautifully refined finish.

Milbon GOLD Indulging Hydration Treatment

100

An intensive moisture-replenishing experience created for hair experiencing dryness, roughness, or a lack of softness. This luxurious multi-step conditioning treatment delivers targeted hydration and nourishment to improve the hair's moisture balance, leaving strands exceptionally soft, smooth, and manageable. Ideal for guests seeking lasting comfort, enhanced flexibility, and a velvety, hydrated finish.

Milbon GOLD Illuminating Glow Treatment

100

A luxurious shine-enhancing treatment designed to transform dull, lackluster hair into a luminous, polished finish. Utilizing Milbon's advanced conditioning technology, this treatment nourishes and smooths the hair fiber to enhance light reflection, softness, and overall brilliance. Ideal for guests seeking refined texture, radiant shine, and beautifully fluid movement.

Malibu Treatment (Swimmers)

50

Malibu Treatment (DDL)

50

A professional corrective treatment designed to help remove unwanted direct dye pigments from the hair. Malibu C's Direct Dye Lifter technology targets artificial color buildup, allowing your stylist to address unwanted tones and prepare the hair for further color refinement when appropriate. Recommended for guests seeking corrective color solutions following the use of vivid, fashion, or direct dye pigments.

Malibu Treatment (CPR)

50

An advanced corrective color treatment formulated to reduce unwanted oxidative color pigments and accumulated artificial color while prioritizing the integrity of the hair. Malibu C's CPR Color Pigment Remover utilizes professional antioxidant technology to help lift excessive color deposits and address uneven or overly dark results. An essential tool in corrective color work, this treatment helps establish a more balanced foundation for future color applications, allowing your stylist to approach color transformations with greater precision and control.

Metal Detox Treatment

15

A professional treatment designed to address the accumulation of metal particles within the hair fiber, often introduced through everyday water exposure. Utilizing advanced metal-neutralizing technology, this service helps protect against breakage, unwanted color shifts, and compromised hair integrity. Particularly beneficial when paired with color or lightening services to promote more consistent, luminous results.

Shu Uemura Izumi Tonic Gloss Treatment

20

Inspired by the Japanese tradition of rice water haircare, this strengthening gloss treatment is designed to improve the appearance and resilience of fragile hair. Its lightweight conditioning formula helps reduce breakage, enhance smoothness, and deliver a luminous, glass-like finish without unnecessary weight. Particularly suited for fine to medium hair textures seeking strength, softness, and exceptional shine.